Strategic Launch & Marketing Leadership for Coaching & Education-Based Businesses
For CEOs who want a partner who understands the full picture — brand, messaging, data, demand, conversion, and decision-making.
Does this sound like you?
➤ You’re a coach, course creator, or expert with digital programs — and you can feel your business pushing into its next level.
➤ You’re growing quickly, and you want your marketing strategy to keep up with where you’re headed.
➤ You have traction, a strong offer, and a team that can execute, but you need clearer direction to scale.
➤ You want a strategic partner who understands your business deeply and can guide the decisions that move you forward.
Messaging tells you what to say.
Data tells you what’s happening.
Strategy tells you what to do next.
and when they work together, powerful growth follows.
SERVICE 01:
POWER HOUR
SPECIFIC, FAST ADVICE
A focused 60-minute strategy call to solve one core challenge inside your launch or marketing ecosystem — fast. Whether it’s refining your messaging, optimizing your launch plan, troubleshooting a conversion dip, reviewing your funnel, or making sense of your data — you’ll walk away with clarity, direction, and decisions you can implement immediately.
Perfect for: Education brand CEOs who want quick, strategic insight without a long engagement.
Outcome: A prioritized plan, clear next steps, and confidence in exactly what to do next.
SERVICE 02:
LAUNCH STRATEGY + SUPPORT
Strategic Leadership for Your LAUNCH
Your team can execute — but your launch needs a leader who sees the full picture:
brand → message → data → buyer psychology → conversion → experience. This engagement gives you a strategic partner who guides every stage of the launch while ensuring your team stays aligned and focused on what actually drives enrollment.
I lead:
Launch strategy across all phases
Messaging and positioning refinement
Offer + funnel optimization
Audience insight + belief mapping
Performance review + data-backed decisions
Direction for your team or contractors so execution matches strategy
Perfect for: Course creators and education brands running recurring launches who want increased conversions and a more cohesive launch experience.
Outcome: Predictable, optimized enrollment cycles guided by someone who can connect every piece of the launch into one clear strategy.
SERVICE 03:
FRACTIONAL CMO FOR EDUCATION BRANDS
Executive-Level Marketing Leadership — Built for Digital Learning Companies
This is ongoing, high-level partnership for founders who want someone thinking about the business at the same altitude they are — across brand, growth, launches, content, and the entire enrollment ecosystem.
As your Fractional CMO, I lead:
Brand + positioning evolution
Full-funnel marketing strategy (launch + evergreen)
Messaging direction across the company
Lead generation + content strategy
Data interpretation + performance insights
Team guidance and collaboration with specialists (ads, social, email, design, ops, etc.)
High-level decision-making support for the CEO
The difference? Most strategists stay in one lane. I see - and lead - the entire system.
Perfect for: Established coaches, course creators, and expert-led businesses ready to scale with consistent, aligned marketing direction.
Outcome: A cohesive marketing engine that runs smoothly, supports your growth, and frees you from managing every moving piece.
Proven Impact
What happens when data, messaging, and strategy work together:
✔ “57% conversion — within the first 23 minutes!”
✔ “3 new upsell sales in a day after implementing feedback.”
✔“Demo page improved from 0.85% → 3.16%.”
Ready to scale with a strategic partner?
Whether you need a partner to oversee your next launch or ongoing strategy to guide growth — I’ll help you make data-backed decisions, strengthen your messaging, and lead your marketing with clarity and confidence.
